At Museo we are obsessed with providing valuable data led insights. Below is a series of thoughts and observations that we believe are useful to be across in the market today.
Why SEO needs to be part of your brand strategy
SEO generally focuses on increasing the traffic from non-brand searches, but ignores how your brand is presented in search.
Why you should use predictive analytics in marketing
Marketers and business owners generally use historic analytics and data to inform future decisions on where they should spend their money to get the best return on their investment.
How to optimise your SEO for zero click searches
Devising an SEO strategy can be complicated and time intensive when you are solely competing against other websites and brands, but it is becoming increasingly harder to get organic traffic to your website as you are now also competing against Google.
What happens to your SEO when you rebrand?
So you decided to rebrand your company and with that comes a new logo, visual identity, new name, and ultimately domain name for your website.
Why you need to adopt a localised digital strategy
With borders closing internationally for the foreseeable future, people in New Zealand are going to have to spend their hard earned money locally. This means both in-store and online retailers, cafes, and tourism providers need to have a greater focus on consumers in their local market.
How to measure organic website growth accurately?
There are multiple ways to increase and grow digital awareness and sales. The one that requires you not to spend an ounce of media spend however is organic growth.
How does Google collect data on you?
In the midst of elections and political movements being influenced by data and analytics, people are wondering how much personal data the likes of Facebook, Google and Amazon actually have on them? It isn’t just your web history and age that these goliaths store on their servers, it’s in fact a whole lot more.
Using Search Console to inform your organic SEO strategy
When people think of creating an SEO strategy, they usually turn straight to a technical audit, potentially some local SEO and then quickly move to a basic content strategy.
The Rise Of Amazon Advertising
For so long in the digital media industry there has been a duopoly owned by Facebook and Google. Combined these companies make over 100 billion in advertising revenue each year.
Out of the agency and into the lab
No longer is it acceptable to just place media whether that’s on social, digital and traditional channels and hope for the best praying that the creative you push out works.
How to protect your brand online
Large amounts of the organic traffic that comes to your website is someone searching specifically for you or your brand.
Optimising your website for voice search in 2020.
We all know someone that has recently purchased the latest Amazon or Google speaker, or who is obnoxiously asking Siri questions while sitting on the train.
Why you aren’t using Google My Business correctly
Upwards of 40-50% of Search is local based. What this means is that it is someone looking for directions to a store, place or product locally.
What metrics are you optimising toward?
Anyone who sells anything online jumps over the moon when they get their first sale, and so they should it’s an incredible feat.
How to do SEO for your podcast and rank in Google.
Podcasts are the new way to publish content in 2020. With over 700,000 podcasts currently online, users are seeing podcasts as the new way to consume content and information.
How To Win An Election Using Data
Everyone has heard of Cambridge Analytics and how they helped Trump become president and influenced the brexit decision.
Why you need to begin measuring your brand
Brands spend millions each year on marketing and growing their brands.
How to write long form content
There are infinite ways that you can produce content. However the most effective content for the web hasn’t changed, and long form is still king.
What is a UTM code? And why it is useful?
Every marketer and business pushes out creative, content and ads online at some point in their career.
Why you need to care about website optimisation as much as your digital advertising
Digital advertising is great for a number of things, but what marketers and business owners primarily like to use this medium for is sales.
Why is it important to use google analytics?
Google Analytics is a free tool that every business owner should be using and incorporating into their marketing efforts on a daily basis.
What is data visualisation?
Data has become a commodity that is now more valuable than oil. There are whole industries designated to capturing, sorting, making sense, and selling this sought after product.
What are the different types of Search Intent?
Keyword Research is still well and truly a fundamental component of any content strategy and website build.